The T stands for Teylers

graphic identity for Teylers Museum
art direction in collaboration with: Goed Stel Mensen

For the Teylers Museum we've created a new graphic identity and we design all their current and upcoming publications and promotion material. Teylers Museum is the oldest museum of the Netherlands. They've asked for a refreshment of their current identity without losing too much of its foundation. We've added a constructed T and new lay outs – based on principals of the golden ratio as well as crystal schematics – to the Teylers word mark which will become their trade mark and display of their collection.