Long term awareness campaign on health care in working environments
client: BKB for Ministry of Healthcare

This project is to alarm people who work with (toxic) fumes, dust and gasses and make them aware to work safely. Also and especially at working areas you wouldn't expect it like barbershops or bakeries.
The design is based on the visual acuity of the patterns (starting with the table cloths) that disturb your eye sight during conversation. It is there but it isn't. The cloud logo is also referring to thinking and solving next to the gas fumes. Check Hoe veilig werk jij? for more.